The journey so far for Belsoft Strategic Accounting
Project types: logo, online, print
Detail: I started working with Lyn when she was setting up her new business in 2008 and we met networking.
I created a logo and visual identity guidelines for Lyn's new business. Since then, there have been a few tweaks done to the logo and I've supported Belsoft's campaigns by working with their marketing manager on a range of projects.
Exhibitions are the perfect place for Belsoft to let their target market meet them in person. I've created graphics for their exhibition banners and exhibition flyers, as well as business cards for networking.
As a savvy business, at Belsoft they use the online space to their best advantage. They were quick to realise the potential of LinkedIn Company Pages and asked me to brand theirs. They also keep abreast of their blog using a copywriter and I help out by sourcing images to keep it visually interesting.
"Lucy has been instrumental in the development of my Corporate Identity. She was quickly able to understand my business concept and depict this creatively in my logo. Her flexibility and ability to react quickly to requests for design with short deadlines has helped my business to take full advantage of marketing opportunities.”
Lyn Watson ACMA, company owner